# GHAN guides

> Guides are the long, practical documents — what something is, how to do it, and what it costs. Shorter reference material lives in the docs, and the arguments live on the blog.

Source: https://ghan.io/guides/  
Published: 2026-09-22 · Updated: 2026-09-22  
Publisher: GHAN — the audited cross-promotion network for desktop apps (https://ghan.io)

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- [Desktop cross-promotion networks — a complete guide](/guides/desktop-cross-promotion-network/) — what one is, integration for Tauri, Electron, Windows and macOS, eligibility, the full install flow, and how it compares to paid CPI, app stores and bundles.
- [How to get installs for your Electron app](/guides/electron-app-user-acquisition/) — distribution versus acquisition, a 30-day launch plan, and the channel table.
- [User acquisition for a one-time-licence desktop app](/guides/one-time-licence-user-acquisition/) — why the auction is closed to you, what works instead and in what order.
- [Cleared install vs install](/guides/desktop-install-attribution/) — the definitions, every edge case, and which one you are billed for.
- [How to measure retention of referred app installs](/guides/referred-install-retention/) — the cohort formula, the event schema, and the SQL.
- [Can an AI agent onboard my app?](/guides/agent-onboarding/) — what a coding agent can do over MCP and the two steps that stay human.

The [documentation](/docs/) covers the reference material, and the [blog](/blog/) carries the arguments.

## Questions people ask about this

### Where should I start?

With the desktop cross-promotion network guide if you want to understand the category and the integration, or with the SDK quickstart if you have already decided and just want the code.